L.E.I. heads to Wally World

Jones Apparel Group Inc announced that Wal-Mart will begin carrying the l.e.i. brand for juniors, junior plus and girls in summer 2008 for Back-to- School, at Wal-Mart stores nationwide. Wesley R. Card, Jones Apparel Group President and Chief Executive Officer, stated, "We are enthusiastic about expanding our existing relationship with Wal-Mart, and bringing this dynamic junior lifestyle brand to a broader audience. Furthermore, we see this as a great opportunity to utilize Jones' operational skills in partnership with a retailer of Wal-Mart's size and scale. We are confident that with this partnership with Wal-Mart, there is excellent potential to grow and leverage the strength of l.e.i. as a branded resource across categories."
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