In case you didn't know, singer Lana Del Rey will be the face and voice of H&M this Fall. Check out this behind the scenes video of Lana being photographed by Inez van Lamsweerde and Vinoodh Matadin. We also get a sneak peek of some of H&M's new fall pieces such as a pink angora blend sweater, printed leggings, a tweed biker jacket, and tweed faux leather trimmed dress. She will also star in second print campaign later in the season featuring the best of H&M's winter fashion. Images for that campaign will appear in October.